Lessons in Leadership Attendees

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My purpose is helping successful individuals continue to grow, thrive and excel, through reflection, openness to change, and commitment to achieve.


Style&Substance Workshop

A professional image and business protocol workshop

Learning Objectives

At the conclusion of the session, participants will:

  • Understand and appreciate why image is important

  • Know what contributes to professional image

  • Have techniques and resources to enhance their own image for professional growth

  • Present a more professional image in their interactions with clients, partners and suppliers


Introduction - 5 - 10 minutes

The introduction will focus on what a professional image is and why it is important. This will be accomplished through the use of visuals, research findings and brief facilitated discussion.

Components of a Professional Image

The following categories will be addressed:

Appearance and Wardrobe - 15 to 30 minutes

The focus will be overall grooming, clothing fit, construction, style, color and wardrobe basics. Participants will receive a personal style assessment that can be completed at the session or on their own depending on the time available.

Business Protocol and Etiquette - 20 to 40 minutes

This topic will emphasize communications (phone, email, fax, the art of conversation, nonverbal communication, elevator speech), ethics, introductions, appointments, meetings, business cards, invitations and replies, attending business events, employee departures, business gift giving, recognition, traveling, networking, volunteer service and fundraising, weekends and public behavior.

Participants will receive an Etiquette IQ that can be completed at the session or on their own depending on the time available.

Summary and Q&A

An open Q&A will follow a brief review of what we covered.

For more information about this workshop or to request a customized workshop contact:

Peggy Fayfich at 412- 848-7415


Hot News

Rave Reviews for Lee Cockerell's April 10th seminar:

Leadership and Excellence

"Fabulous!" "Real value!"
"Awesome! [We] need to share why leadership comes first for excellent customer service."

Contact us to bring Lessons in Leadership to your city, team or group - from one of the most effective businesses leaders and teachers in the country:

Lee Cockerell,
Retired EVP Operations
Walt Disney World